Another Solar Company Goes Bust

One of the largest residential solar installers in the nation has abruptly shut its doors and filed for bankruptcy in the latest blow to a troubled industry. 

Titan Solar, which installed thousands of systems across the U.S., informed its employees June 13 that it was “closing its doors,” having failed to secure a buyer for the company, according to an email obtained by TIME. In the email, Titan said that it had helped over 100,000 households go solar. 

Titan is not the only solar installer to close up shop lately. The company, which could not be reached for comment for this story—its website has shut down—is one of 16 major solar outfits that have filed for bankruptcy in 2023 and 2024, according to Solar Insure, which offers warranties and monitoring for homeowners who have solar. They include Pink Energy and Vision Solar, which like other operators in the industry faced regulatory action and numerous consumer complaints. Customers are left with solar panels on their homes that they may or may not want. Some are working with lenders to find another company to take over the maintenance of their panels; others are just trying to get out of the loans.

The broader industry faces significant upheaval. In December, SunPower said there was “substantial doubt” about its ability to continue to operate. Sunlight Financial, which provided financing for residential solar, filed for bankruptcy last October. SunRun, one of the biggest residential installers in the country, has seen its share price plummet 87% from its 2020 peak; the share price of Sunnova, another national installer, has fallen 88%. 

Read More: The Rooftop Solar Industry Could Be on the Verge of Collapse.

There are a number of reasons the solar industry is struggling, including higher interest rates, less opportunity to offset your energy bill in some states, and overall high costs of installation. But the failure of Titan points to a big flaw in one model of solar in the U.S. that has been plagued by consumer complaints and regulatory action. 

Titan operated on a so-called “dealer model,” meaning that it didn’t complete any sales itself but instead outsourced them to “dealers” who dispatched crews of salespeople. The salespeople operated with little oversight and sometimes made promises the company couldn’t keep, says Walid Halty, the founder of Monalee, an AI-based solar installation company that has done away with salespeople. “Their model was grow, grow, grow, at any cost—they didn’t care how they got the sales,” Halty says.

Under the dealer model, Titan would set a “red line”—essentially a minimum price, usually per watt, for which the dealer needed to sell the system. If a salesperson could sell the system for more than that price, they would get more commission. This incentivized them to make promises that the company couldn’t keep.

Read More: How Easy Lending Can Lead to Fraud.

For Titan, the dealer program turned out to be a “double-edged sword,” according to Ara Agopian, the founder and CEO of Solar Insure. “The dealers’ primary motivation was to maximize their commissions, which sometimes led to aggressive sales tactics and overselling of systems without adequate consideration for the customers’ specific needs,” he wrote, on a post on his website. 

The Nevada State Contractors Board had put Titan on probation in 2023 after receiving multiple customer complaints. The company faces multiple lawsuits. In one complaint, filed in Ohio on June 13, a consumer named Thomas Jones alleges that a Titan salesman told Jones that he would have no electricity bill if he installed solar panels because of a free government program. The salesman then allegedly forged Jones’ signature on loan documents, taking out a $69,000 loan from another company without Jones’ knowledge. The loan included a finance charge of $75,000, meaning payments would add up to $166,422.80, according to the complaint. The salesman allegedly avoided scrutiny by sending the contract to an email address that was similar to Jones’, but was not his. 

“They screwed over a lot of people,” says a former Titan customer service representative who described fielding lots of complaints from consumers. “They preyed on people who thought they were going to save money.”

Related Posts

ORGC Teams Up with Bally’s for Osage River Resort

Osage River Gaming and Convention (ORGC) has joined forces with Bally’s Corporation for a new casino project at Lake of the Ozarks, Missouri’s premier lake resort destination. The former company is currently working hard on getting its Osage River casino project approved.

The involvement of Bally’s in the project wa…

Read more

เขาลือว่า Persona 1 และ 2 กำลังถูกนำมารีเมค

ตอนนี้ซีรีส์ Persona กำลังได้รับความนิยมมากที่สุดเท่าที่เคยมีมา ด้วย Persona 5 และภาคต่ออีกหลายภาคที่ทำให้แฟรนไชส์กลายจากเกมเฉพาะกลุ่มมาเป็นเกมกระ�…

Read more

Flappy Bird เตรียมกลับมาป่วนอีกครั้ง!

Flappy Bird เป็นหนึ่งในเรื่องราวที่แปลกที่สุดในประวัติศาสตร์เกมมือถือเมื่อเปิดตัวครั้งแรกในปี 2013 และใช้เวลาไม่นานนักก็กลายเป็นหนึ่งในสุดยอดเกม�…

Read more

Stellar Blade ปล่อยอัปเดตเพิ่มโหมด ‘Boss Challenge’ และชุดใหม่ฟรี

Stellar Blade เรียกได้ว่าเป็นเกมที่ปล่อยคอนเทนต์คุ้มค่ากันฟรีๆ ไม่แพ้ Helldivers 2 ที่คราวนี้ได้มีการเปิดตัวแพตช์ใหม่อีกแล้วครับ โดยคราวนี้จะมีจุดเด่นเป�…

Read more

เปิดตัว Disney Pixel RPG พร้อมลงทะเบียนบนสโตร์ไทยแล้ววันนี้_1

ในช่วงบ่ายที่ผ่านมา Disney สาขาญี่ปุ่นได้ประกาศเปิดตัวเกมใหม่ร่วมกันกับ GungHo Online Entertainment ผู้พัฒนาเกมดังเพื่อพาทุกคนเดินทางสู่โลกแห่งการ์ตูนดิสนีย์…

Read more

เมื่อเหล่าเทวทูตบุก! GODDESS OF VICTORY- NIKKE × Evangelion_2

GODDESS OF VICTORY: NIKKE เกมยิง RPG แนวไซไฟจากผู้พัฒนา SHIFT UP และผู้ให้บริการ Level Infinite มาพร้อมเหล่านิกเกะสาวหลากสไตล์ ได้เปิดตัวการคอลแลปครั้งใหม่ ยิ่งใหญ่กว…

Read more

เผยตัวละคร 5 ดาวใน Genshin Impact ที่มีผู้เล่นสนใจที่สุดในแต่ละภูมิภาค

Genshin Impact เกมแนว RPG ที่ได้รับความนิยมจากคนทั่วโลกก็ยังคงได้รับการสนใจอย่างต่อเนื่อง ด้วยองค์ประกอบภายในเกมที่เรียกได้ว่าทำออกมาได้ดีโดนใจผู้�…

Read more